To develop an understanding of strategic management concepts and techniques and acquire the ability to apply the same in business situations.
Contents
1. Introduction to Strategic Management:
(I) Meaning and Nature of Strategic Management
(ii) Importance and Limitations of Strategic Management.
(iii)Strategic Intent - Vision, Mission, Goals and Values.
(iv) Strategic Levels in Organizations (Network, Corporate, Business and Functional).
2. Strategic Analysis: External Environment:
(I) International and Macro Environment: PESTLE Analysis.
(ii) Defining the industry for analysis (Value Chain, PLC).
(ii) Porter's Five Forces - Industry environment analysis.
(iv) Competition in the industry.
3. Strategic Analysis: Internal Environment:
(i)Understanding key stakeholders (Mendelow's Model).
(ii)Strategic drivers (Industry & markets, Customers, Channels, Products & Services, Competitive Advantage).
(iii)The role of resources and capabilities.
(iv) Combining external and internal analysis (SWOT Analysis).
(v) Gaining competitive advantage (Michael Porter's Generic Strategies).
(I) Implementation: Formulation vs. Implementation Matrix, Linkages and Issues.
(ii) Strategic Change through Digital Transformation.
(ii) Organisation Structure (hard) and Culture (soft).
(iii) Strategic Leadership.
(iv) Strategic Leadership.
(v) Strategic Leadership.
(vi) Strategic Performance Measures.
