Strategic Management (Paper-9B) CMA Inter Group 2

Section B: Strategic Management [30 marks]
1. Strategic Management Introduction

• Vision-Mission and objective

2. Strategic Analysis and Strategic Planning

• Situational Analysis – SWOT Analysis – Portfolio Analysis – BCG Matricses – Stages in Strategic Planning – Alternatives in Strategic Planning.

3. Formulation and Implementation of Strategy:

• Strategy formulation function wise (Production Strategy, Marketing Strategy, Man Power Strategy) – Structuring of Organisation for Implementation of strategy – Strategic Business Unit – Business Process re-engineering.