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Strategic Management (Paper-9B) CMA Inter Group 2

Syllabus

Section B: Strategic Management [30 marks]

1. Strategic Management Introduction

  • Vision-Mission and objective
2. Strategic Analysis and Strategic Planning
  • Situational Analysis – SWOT Analysis – Portfolio Analysis – BCG Matricses – Stages in Strategic Planning – Alternatives in Strategic Planning.
3. Formulation and Implementation of Strategy:
  • Strategy formulation function wise (Production Strategy, Marketing Strategy, Man Power Strategy) – Structuring of Organisation for Implementation of strategy – Strategic Business Unit – Business Process re-engineering.